Privacy policy

Privacy Policy

Last Updated: October 2026

At UNFAIR, your privacy matters to us.

This Privacy Policy explains how UNFAIR, operated by Sevance India Private Limited, collects, uses, stores and protects information when you visit or make a purchase through beunfair.in.

By using our website, you acknowledge the practices described in this Privacy Policy.

1. Information We Collect

We may collect information that you provide directly to us, including:

  • Name

  • Email address

  • Mobile number

  • Billing and shipping address

  • Order and purchase details

  • Payment and transaction information

  • Product preferences

  • Reviews, feedback and other information you voluntarily provide

  • Information provided when contacting customer support

We may also automatically collect certain technical information when you use our website, including:

  • IP address

  • Browser and device information

  • Operating system

  • Pages viewed

  • Website activity

  • Date and time of visits

  • Referral or source information

  • Cookies and similar technologies

2. How We Use Your Information

We use the information we collect to:

  • Process and fulfil your orders.

  • Deliver products to you.

  • Process payments.

  • Provide customer support.

  • Handle returns, replacements and refunds.

  • Send order and delivery updates.

  • Respond to enquiries and complaints.

  • Improve our products, website and customer experience.

  • Understand how customers use our website.

  • Prevent fraud, misuse and unauthorised transactions.

  • Operate loyalty, rewards and referral programmes.

  • Conduct marketing and promotional activities.

  • Send product updates, offers and other communications where permitted.

  • Comply with applicable legal, tax, accounting and regulatory requirements.

3. Marketing Communications

If you choose to receive marketing communications from us, we may contact you through email, SMS, WhatsApp or other available communication channels regarding:

  • New product launches

  • Offers and promotions

  • Rewards and loyalty benefits

  • Product recommendations

  • Brand content

  • Events and campaigns

You may unsubscribe from promotional communications at any time using the unsubscribe option provided in the communication or by contacting Support@beunfair.in.

You may still receive essential transactional communications relating to your orders, account or customer-service requests.

4. Cookies and Similar Technologies

We may use cookies, pixels, tags and similar technologies to:

  • Keep our website functioning properly.

  • Remember preferences.

  • Understand website traffic and usage.

  • Improve website performance.

  • Measure marketing campaigns.

  • Understand customer behaviour.

  • Support advertising and remarketing where applicable.

You may control or disable cookies through your browser settings. Certain website functions may not work properly if cookies are disabled.

5. Payment Information

Payments made through our website may be processed by third-party payment providers.

UNFAIR does not generally store your complete debit card, credit card, UPI or banking credentials on its own systems.

Payment information may be collected and processed by the relevant payment provider according to its own privacy policy and security practices.

6. Sharing of Information

We do not sell your personal information as a standalone product.

We may share relevant information with trusted service providers where reasonably necessary to operate UNFAIR, including:

  • Shopify and website technology providers

  • Payment gateways and payment processors

  • Logistics and delivery partners

  • Customer support providers

  • Loyalty and referral platforms

  • Marketing and communication platforms

  • Analytics providers

  • Hosting and technology providers

  • Professional advisers

  • Government, regulatory or law-enforcement authorities where required by law

We only share information that is reasonably necessary for the relevant purpose.

7. Third-Party Services

Our website may use third-party services for payments, analytics, advertising, logistics, customer support, loyalty programmes and other business functions.

These third parties may process information according to their own terms and privacy policies.

UNFAIR is not responsible for the independent privacy practices of third-party services.

8. Data Security

We take reasonable technical and organisational measures to protect your personal information against unauthorised access, loss, misuse, alteration or disclosure.

However, no online transmission or electronic storage system can be guaranteed to be completely secure.

9. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including:

  • Processing orders

  • Providing customer support

  • Maintaining transaction records

  • Accounting and tax requirements

  • Preventing fraud and abuse

  • Resolving disputes

  • Complying with applicable laws and regulations

When information is no longer reasonably required, we may delete, anonymise or otherwise dispose of it in accordance with applicable law.

10. Your Privacy Rights

Subject to applicable law, you may have rights relating to your personal information, including the ability to:

  • Request access to personal information held about you.

  • Request correction or updating of inaccurate information.

  • Request deletion of personal information where legally applicable.

  • Withdraw consent where processing is based on consent.

  • Opt out of promotional communications.

  • Raise a complaint regarding the processing of your personal information.

To exercise an applicable privacy right, contact:

Support@beunfair.in

We may need to verify your identity before processing certain requests.

11. Children's Privacy

Our website and products are intended for adults and are not knowingly directed toward children.

We do not knowingly collect personal information from children in circumstances where such collection is prohibited by applicable law.

If you believe that a child has provided personal information to us, please contact Support@beunfair.in.

12. Data Breaches and Security Incidents

If we become aware of a personal-data breach that requires notification under applicable law, we will take appropriate steps to investigate, contain and address the incident and provide notifications where legally required.

13. Fraud Prevention

We may use information relating to orders, transactions, device activity and customer interactions to identify and prevent fraud, payment abuse, promotional abuse, fake orders and other unauthorised activity.

This may include sharing relevant information with payment providers, logistics partners or other service providers where reasonably necessary.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business, technology, services or applicable law.

When we make changes, we will update the Last Updated date at the top of this policy.

We encourage you to review this page periodically.

15. Contact Us

For questions, requests or complaints regarding this Privacy Policy or your personal information, contact:

UNFAIR
Sevance India Private Limited

Email: Support@beunfair.in
Website: beunfair.in

For privacy-related requests, please include sufficient information for us to identify your account or request.

UNFAIR
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